Strategy and progress

Strategy

Our clear strategy underpins our aim of building the best large-scale hospitality brands in the world by becoming the most customer-focused organisation there is.

Corporate responsibility

Whitbread has always put a high value on being a responsible business. Good Together is our way of uniting the power of our people, customers and suppliers.

KPIs

We use a balanced scorecard, called the WINcard to measure our performance against key indicators.

Group risks and uncertainties

We have a clear method of managing key risks to the Company.